Wednesday, May 28, 2014

In a world of brands and personal brands, the concept of the anonymous maker seems dated. There seems little commercial sense in being unable to claim profits or popularity. Yet by removing the maker's mark you are left with the identity formed in the product.

Whose identity speaks loudest in most of our products today? Without a label or logo, could we tell which brand or designer it belonged to? Copyright is a pervasive issue facing the fashion industry, as are the issues of ethical manufacturing and sustainability.

Anonymity releases us. It can release us to focus on the creative process, like Phoebe Philo who avoids media attention as everything she has to say is in her product (American Vogue, March 2013). But it can also release us of responsibility. We marked the anniversary of the Rana Plaza tragedy last month. This is an issue we all share and one in which there are no benefits to anonymity.

For further reading on Rana Plaza you could start here:
Rana Plaza | Clean Clothes Organisation / Rana Plaza Arrangement

And these thoughts were prompted by a visit to the Fashion Detective exhibition at the NGV. It looks to uncover clues in the discovery of couturier's unmarked work. Exhibition on until 31st August, 2014.

Sojourner Morrell by Steven Pan | Double #23 Spring 2012
Russell Leng | Painting, New Nature Systems 8
Also, Russell has a great tumblr for further inspiration.


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